It’s 2023, and a lot has occurred to a variety of industries as a result of the pandemic of COVID-19.
But, consumers are showing a rising desire for packaging for food that stand out and offers a distinct benefit in a world which has become so boring.
This year, there is a broad range of trends leading the way for brand to dig their into.
Create a buzz for consumers through investing in packaging that is designed with a WOW-factor.
Keep your competitive edge by making sure your food packaging is in line to your company’s beliefs, pushing the limits of creativity, and making a unforgettable user experience that brings a bit of excitement to your customers’ lives. Bagged Packaged Goods are the life line these days so it has to be the best.
Packaging is one of the first impression customers make of your food item – so make it a great one.
The growing awareness and knowledge of the issue of climate change has sparked the green movement across the globe.
This a result sustainability in packaging will remain a style in 2023.
What brands use how to pack their items is a top priority in order to support the green agenda, despite the pandemic that is sweeping the globe.
Brands should look at the type of packaging that their food products are in as well as how they can reduce the carbon footprint of their products.
In you work with a packaging company, they must be asking: how were these packaging materials obtained? Was the procedure environmentally sustainable?
Eco-conscious consumers prefer brands that are in line with their personal values and will pay a price to support them.
Thus, marketers should consider how they can make use of biodegradable and plastic-free packaging options to attract their customers, and at the same time ensure that the packaging is useful and ensure that the experience of customers is unaltered.
These environmentally-friendly options for food packaging may include items packed in wooden catering containers, food sleeves, as well as custom food service papers.
The drive toward sustainability and zero waste could lead to the development in edible packaging for food items in the near future.
These edible packaging options could be made from seaweed, rice paper or cornstarch.
In the modern age of smart devices – the convergence between technology and manufacturing is growing.
“Smart packaging” offers consumers the chance to interact with their packaging rather than simply opening it up to access their food.
Packaging with technological components like QR codes, social media interactions games on the internet such as QR codes, online games, etc. can entice consumers and enhance the experience they have in your business.
Particularly in a period in which it appears the only interaction we have is via a smartphone or computer , the idea in smart packaging is extremely attractive to the consumer in the present. Wine coolers are a great example of smart and intelligent packaging.
These elements can be extremely effective devices to educate customers about your offerings with a simple swipe or click using a smartphone.
Imagine that customers can scan the QR code on your packaging and be taken to a landing page that provides more details about the food item you sell.
Another benefit of smart packaging is aiding brands in tracking parameters like Ph and temperature, for instance. particularly at a period when we need be aware of how we interact with the products in the store.
This is a way to ensure the freshness, quality and shelf-life of food products , without putting at risk the spread of COVID-19.
For example, sensors on food packaging could check the quality of the food with the label changing color based on whether the food is not fresh enough or spoiled enough to eat.
Customers’ expectations regarding technology integration will continue to grow as technology takes over.
Brands must keep up with current trends to keep a competitive edge and satisfy consumer demands.
Personalization on packaging
People are attracted by products that can be personalized in different ways.
Personal touches like labels with names or messages can make customers feel more special and enhance the experience they have of your company. Customers love to form genuine relationships with their brands.
Therefore, what better way to accomplish this than to address your clients directly.
Food and beverage brands with high-profile brands have experimented with customized packaging and have had satisfaction.
Particularly in the midst of a disease that can limit our individual interactions, customers are attracted by communication regardless of whether it’s via your packaging.
This trend is becoming a norm in the industry as consumers want more customized products as well as interactions with companies.
When Coca-Cola launched the “Share a Coke” campaign the campaign generated buzz and helped boost sales.
Customers can personalize their coke bottles by including names of people with whom they would be sharing a beverage with.
The packaging was designed to appeal to a person with that name, giving them a a the most personalized experience.
Cans of Coca-Cola made to promote The Share a Coke campaign.
Studies show how personalizedization in marketing can increase revenue by as much as 15 percent.
Beyond your standard branding on your packaging, such as the colors, typography, or other elements of branding, customers are looking for more in high-volume industries.
Consumers would like to be connected to the companies they purchase their products from on a a more personal level.
Storytelling for brands is becoming more important to draw customers in and build brand loyalty.
The packaging which is capable of triggering positive emotions and feelings from customers will be appealing and will gain more attention based on your business.
The consumer is particularly attracted by food products packaging that is reflective of their lifestyle and their dietary preferences..
Create your own food packaging to create a a distinctive story that is in line with the values of your intended customers.
This allows you to present your brand’s mission and values whenever a customer is using your product, and also provides them with a a an opportunity to align themselves with your brand.
This is especially relevant in the case of food products that is available on the internet, and your customers can’t see the packaging in person prior to purchasing.
A well-crafted brand story can create customers with an interactive experience customers, without being required to feel or touch your packaging.
Finding ways to convey the story of your brand on the packaging of your product will be an essential element in getting customers whether you are selling your food item in stores or on the internet.
Another trend for this season is food packaging made from transparent materials.
In the wake of consumers becoming concerned about the ingredients used in foods and the way in which they’re created there is a growing demand for more transparency from companies has grown.
This implies allowing customers to eat using their eyes and see the food they buy and also informing your customers about the ingredients and the benefits.
Insight into what’s inside the package allows you to allow your company to stand out with integrity.
Inflating your product’s price or presenting your product by displaying images of food on the packaging can damage the relationship you have with people who buy your product.
Let customers know what they are getting by letting them know exactly what they can expect to receive by providing open and clear information that communicates the worth of your product in contrast to transparent packaging.
Labelling is another aspect of transparent packaging , which consumers are attracted by.
Many consumers feel the need to understand the fine print in order to be sure that they aren’t being misled by companies that could be harmful, such as the presence of harmful chemicals.
Instead, choose simple and clear labelling to establish trust between your company and its customers.